Do you like working out strategies and taking on the role of coordinator? Does the media landscape in Belgium know no secrets to you? Is working in a dynamic, warm organization with a smooth, open and friendly atmosphere really for you? Then be sure to read on and apply for this position!

About this opportunity

To understand, know and reach the target audience of our client, The National Lottery, the company faces some tough but beautiful challenges. To respond to these challenges and evolutions, the National Lottery must continue to examine the various channels and trends in order to optimize its media strategy in the short, medium and long term. That’s why today they are looking for a Media & Innovation Strategist within their marketing team. You will do in-depth analysis of paid media and continue to monitor it and align media strategy accordingly. In addition, you draw up a roadmap for the various campaigns and actions, as well as being the helmsman in working out and implementing the media strategies and ensuring that all stakeholders are sailing along in the same direction.

About this organization

For more than 85 years, the National Lottery has provided safe gaming fun for all Belgians over the age of 18. The large amount of small wagers from many players allow the National Lottery to return 345 million euros to the Belgian society. Numerous worthwhile projects and associations thus receive the support they need to make a difference. The National Lottery is the absolute reference in its market domain, on the one hand through its reliable and impeccable reputation, and on the other hand by offering its players the best gaming experience through a diversified range of games and gaming channels (Euromillions, Subito, Lotto, etc.).

Who are you?

You already have a nice er experience in the field of media, communication-or marketing strategy. You also have a thorough understanding of traditional and digital media and you can translate translate complex concepts to different teams and stakeholders. In addition, sDo you preach fluent Dutch or French. To finally you are someone who is naturally curious, proactive and innovative with the business acumen to spot opportunities and turn them into concrete objectives and projects.

Contact us

At M18, we understand that you’re looking for more than just a job. You are looking for an opportunity to reach your full potential, to grow and flourish in a work environment that suits you. And that’s what we’re here for.


Katrien Ghys

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