Are you a commercial leader with a passion for food, international key accounts, and building high-performing teams?
Would you like to make a real impact in a fast-growing organization where entrepreneurship, innovation, and customer focus come together?
For Dirafrost, a rapidly expanding frozen fruit solutions provider and part of the AGRANA Group, we are looking for a Sales Manager Food Service ready to shape the next growth chapter.
In this role, you will take the lead in international sales activities within Out-of-Home and Food Specialties.
You will manage an experienced team of Key Account Managers and exclusive agents while strengthening Dirafrost’s market position across Europe (Benelux, DACH, France and other growth regions).
Your mission includes:
You combine strategic insight with hands-on leadership, bringing energy and drive into an international sales organization.
Dirafrost Frozen Fruit Industry, based in Lummen, offers a wide portfolio of frozen fruit solutions: mono fruit, mixes, purees, coulis, and innovative smoothie portions.
Dirafrost is not just a supplier — it is a true fruit solutions provider, focused on innovation and close customer partnerships.
As part of the AGRANA Group, Dirafrost operates across Europe, the Middle East, the US and Asia.
What makes them stand out?
Because you are a commercial people manager who enjoys building businesses, inspiring teams, and delivering results.
You recognize yourself in the following profile:
You are a coaching leader who empowers others while ensuring execution and alignment.
This position offers a unique combination of:
At Dirafrost, you truly have the opportunity to make a difference in a dynamic and evolving sector.
Do you see yourself in this challenge?
Then we would love to meet you.
At M18, we understand that you’re looking for more than just a job. You are looking for an opportunity to reach your full potential, to grow and flourish in a work environment that suits you. And that’s what we’re here for.
Book a free intake call and tell us what your organisation needs next. We listen, share honest insights, and assess whether a retained partnership is the right fit.
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We review every profile with care and reach out if we see a strong match with current or upcoming opportunities in sales, marketing, general management or other commercial leadership roles.
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